Paris, France – January 14, 2025 – At Cosmet'Agora, January 14–15 in Paris, BASF will open a new chapter in its Beyond Beauty journey. With an innovative formulation concept being launched at the show, the company is taking a multifaceted approach to sustainability. The featured formulas meet the needs of eco-conscious consumers while addressing challenges in personal care posed by changing environmental conditions. The concept reflects sustainability, transparency, and science that drive the Beyond Beauty approach and innovation strategy of BASF’s personal care business. “At BASF, we take our responsibility seriously. We contribute to the Sustainable Development Goals with eco-conscious solutions, and we care about consumer needs for new beauty routines,” said Valérie Pian-Parison, Senior Marketing Manager France. BASF experts will be available for one-on-one exchanges at booth 146-147-148 to discuss new textures as well as ingredient circularity, sourcing traceability, and carbon footprint reporting.
Answering Key Trends in Eco-Conscious Beauty
As climate change increases variability in humidity, temperature, and UV exposure, the demand for customized personal care products is rising. At Cosmet’Agora, BASF’s Personal Care business will unveil climate-adaptive beauty routines based on four key themes: Hydrating & Cooling, Cleansing & Protection, UV Protection, and Optimistic Glow. Focused on combating transepidermal water loss (TEWL), the first set of formulations offers immediate moisturizing effects with non-oily, cocooning textures driven by sustainable emollients – alternatives to volatile silicones – (Cetiol®Ultimate, Cetiol®iSan), and natural-origin emulsifiers (Emulgade®Verde 10 MS & 10 OL). The cleansing and hair protection segment highlights effective cleansing products that create a protective barrier on skin (Lamesoft®PO65) and hair (Gluadin®Kera P-LM), utilizing mild, readily biodegradable alternatives to sulfate surfactants (Plantacare® range), and natural origin esters and butters (Cetiol®OE, Cegesoft®SB45 TR). BASF has also developed innovative sun protection solutions (Tinomax™ CC, Tinosorb®A2B, Uvinul® TS Hydro), addressing consumer needs for broad-spectrum protection and sensory appeal with oils and emulsifiers from natural origin. Lastly, the concept features natural makeup looks with skin-tone inspired shades and colorful solutions for lips and eyes, including ingredients from renewable feedstocks
(Cosmedia®Gel CC, Cosmedia®DC, Verdessence®Alginate, Xanthan & RiceTouch).
With this comprehensive range of inspiring formulas, BASF is helping its customers respond to the eco-conscious beauty movement, and meeting consumer demand for minimalist, yet effective, natural-based solutions. The concept is one recent example of how the company’s Care Chemicals division is addressing future challenges: Sustainability, digitalization, innovation and new approaches to working together are the key cornerstones to Care 360° – Solutions for Sustainable Life.
About the Care Chemicals division at BASF
The BASF division Care Chemicals offers a broad range of ingredients for personal care, home care, industrial & institutional cleaning, and technical applications. We are a leading global supplier for the cosmetics industry as well as the detergents and cleaners industry, and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients and UV filters. We have production and development sites in all regions and are expanding our presence in emerging markets. Further information is available online at www.care-chemicals.basf.com.
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €68.9 billion in 2023. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.
Cosmet’Agora 2025: BASF showcases recent product launches and advances in climate-adaptive beauty routines
New concept introduces eco-conscious, climate-adaptive formulations for hydration, cleansing, UV protection, and natural makeup.Innovations driven by sustainability, transparency and science.
Read MoreShifting hues in global automotive colors: Embracing the rising popularity of warm niche colors
In 2024, the global automotive color landscape continued to evolve as consumers move away from traditional favorites like white and silver. This shift is paving the way for increased popularity of vibrant hues, warm neutrals, and a more diverse palette across the industry, as stated by BASF Coatings in the latest Color Report for Automotive OEM Coatings. Specifically, while white remains the top choice among consumers, warm shades such as yellow and beige are increasingly appealing, and green has risen in popularity across all regions. Achromatic colors like black and gray are also gaining traction. EMEA: Beige gains popularity as achromatic colors continue steady growth Achromatic colors in the EMEA region have steadily increased from 72% in 2021 to almost 80% in 2024, underscoring the appeal of neutral tones.White remains the most favored color, closely followed by gray. Notably, beige is gaining popularity, nearly doubling its market share. “Beige and neutral colors evoke a sense of calm and sophistication, reflecting the desire for stability in a fast-paced world,” said Mark Gutjahr, global head of Automotive Color Design at BASF. “They allow consumers to express their individuality while ensuring a timeless elegance in automotive design.” Americas: Gray is proving to be one of the most versatile and captivating colors With its vast range of tones, from cool metallics to warm, earthy shades, gray offers depth and sophistication that can be surprisingly vibrant. This year’s color distribution reveals a striking shift toward gray tones, now capturing almost 20% of the total market share. Black has dropped by 2 percentage points compared to 2023, while white cars have seen an even more significant decline of 5 percentage points. “Gray is redefining automotive style, gaining popularity for its versatile sophistication as preferences shift away from traditional white and black,” said Victoria Fislage, Senior Design Manager at BASF Coatings. Asia Pacific: Black dominates, yellow blossoms Achromatic colors remain the top choice for 83% of consumers, with black gaining 2 percentage points in popularity, reinforcing its association with elegance. In contrast, white has seen a decline of over 2 points. Meanwhile, chromatic colors, particularly yellow, are on the rise, with softer tones like pastel and greige yellow leading the way. These shades resonate with themes of AI-human harmony and sustainability, especially in electric vehicle design. Those are reflecting a shift toward harmonious, optimistic color palettes. “Earthy and pastel yellows capture today’s values – functionality, sustainability, and coexistence with nature,” said Chiharu Matsuhara, head of Automotive Color Design for Asia Pacific.The Color Report for Automotive OEM Coatings by BASF Coatings offers an in-depth exploration of color trends in the automotive industry, analyzing preferences on both global and regional levels. The color distribution referred to in the report was calculated by BASF Coatings on the basis of the available information regarding global automotive production and paint application to passenger cars.
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