D’lite
Market Understanding Meets Science
Introducing BASF's D'lite, is a single powerful digital platform for real-time trend tracking and product innovation. In today’s highly fragmented and fast-moving cosmetic markets, keeping pace with consumer trends and wishes is challenging. Traditional market analysis and product development processes are no longer fast and flexible enough."
Product Details
- D’lite seamlessly links different key functionalities
- The tool offers 24/7 service and keeps you in touch with BASF’s internal product and formulation databases, including our latest concepts and innovations
- BASF’s beauty-market experts via D’lite curate the information, separating the signals from the noise
- D’lite covers the entire product development process.
