Ludwigshafen, Germany – May 23, 2023 – BASF Personal Care continues to expand its digital subscription service D’lite with a new partnership. BEAUTYSTREAMS, the first global beauty industry reference, will provide its expert industry insider perspective in brief monthly trend reports. By highlighting and translating current trends in personal care, BEAUTYSTREAMS offers valuable insights to stay abreast of the rapidly changing market dynamics. The reports will be available in the Concept Collection section of D’lite and will be available to all registered users.
Thanks to leading external partners, BASF’s digital service already features a wealth of quantitative data on brand and social media analytics, consumer insights, market products, and much more. “We are very excited to be working with BEAUTYSTREAMS because their reports perfectly complement our existing service. They contain qualitative statements about current developments in the market and will inspire our customers in their development of innovative personal care products that strike a chord with consumers,” said Mai Linh Ong, Product Owner D’lite World.
Active on five continents, BEAUTYSTREAMS provides future insights, product forecasts, consumer analyses, and market intelligence to beauty industry insiders worldwide. “We are pleased to share key proprietary insights with D’lite users and to connect the dots between lifestyle shifts and the resulting implications for the beauty industry. It is a great opportunity to highlight how industry expert perspectives are indispensable for making sense of the myriad of quantitative data,” said Michael Nolte, SVP Creative Director at BEAUTYSTREAMS.
BASF’s D’lite ecosystem seamlessly merges multiple real-time data sources from multiple social media pages, blogs, forums, and review sites on more than 3.8 million consumers products and 4,000 brands with the latest BASF product portfolio, concepts and over 3,300 formulations. AI-based product designers such as BASF’s Emollient Maestro and Surfactant Navigator extend the integrated digital service. The platform thus supports customers across the globe throughout the entire product development process: from understanding consumers and the market to concept creation, market strategy, formulation development and the launch of the final product. To date, D’lite has users in more than 100 countries.
D’lite is just one recent example of how the company’s Care Chemicals Division is addressing future challenges. Sustainability, digitalization, innovation and new approaches to working together are the key cornerstones of Care 360°– Solutions for Sustainable Life.
The BASF division Care Chemicals offers a broad range of ingredients for personal care, home care, industrial & institutional cleaning, and technical applications. We are a leading global supplier for the cosmetics industry as well as the detergents and cleaners industry, and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients and UV filters. We have production and development sites in all regions and are expanding our presence in emerging markets. Further information is available online at www.care-chemicals.basf.com.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €87.3 billion in 2022. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.
Shifting hues in global automotive colors: Embracing the rising popularity of warm niche colors
In 2024, the global automotive color landscape continued to evolve as consumers move away from traditional favorites like white and silver. This shift is paving the way for increased popularity of vibrant hues, warm neutrals, and a more diverse palette across the industry, as stated by BASF Coatings in the latest Color Report for Automotive OEM Coatings. Specifically, while white remains the top choice among consumers, warm shades such as yellow and beige are increasingly appealing, and green has risen in popularity across all regions. Achromatic colors like black and gray are also gaining traction. EMEA: Beige gains popularity as achromatic colors continue steady growth Achromatic colors in the EMEA region have steadily increased from 72% in 2021 to almost 80% in 2024, underscoring the appeal of neutral tones.White remains the most favored color, closely followed by gray. Notably, beige is gaining popularity, nearly doubling its market share. “Beige and neutral colors evoke a sense of calm and sophistication, reflecting the desire for stability in a fast-paced world,” said Mark Gutjahr, global head of Automotive Color Design at BASF. “They allow consumers to express their individuality while ensuring a timeless elegance in automotive design.” Americas: Gray is proving to be one of the most versatile and captivating colors With its vast range of tones, from cool metallics to warm, earthy shades, gray offers depth and sophistication that can be surprisingly vibrant. This year’s color distribution reveals a striking shift toward gray tones, now capturing almost 20% of the total market share. Black has dropped by 2 percentage points compared to 2023, while white cars have seen an even more significant decline of 5 percentage points. “Gray is redefining automotive style, gaining popularity for its versatile sophistication as preferences shift away from traditional white and black,” said Victoria Fislage, Senior Design Manager at BASF Coatings. Asia Pacific: Black dominates, yellow blossoms Achromatic colors remain the top choice for 83% of consumers, with black gaining 2 percentage points in popularity, reinforcing its association with elegance. In contrast, white has seen a decline of over 2 points. Meanwhile, chromatic colors, particularly yellow, are on the rise, with softer tones like pastel and greige yellow leading the way. These shades resonate with themes of AI-human harmony and sustainability, especially in electric vehicle design. Those are reflecting a shift toward harmonious, optimistic color palettes. “Earthy and pastel yellows capture today’s values – functionality, sustainability, and coexistence with nature,” said Chiharu Matsuhara, head of Automotive Color Design for Asia Pacific.The Color Report for Automotive OEM Coatings by BASF Coatings offers an in-depth exploration of color trends in the automotive industry, analyzing preferences on both global and regional levels. The color distribution referred to in the report was calculated by BASF Coatings on the basis of the available information regarding global automotive production and paint application to passenger cars.
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